But for those not fortunate enough to know the folks at Instagram personally, there is such a thing as organic follower growth. For Dasher, Tuna's inherent cuteness and adorable overbite made him destined to go viral. Mashable wrote about the charming chiweenie after Dasher uploaded a video of the pup trying (and spectacularly failing) to walk in doggy shoes, and a slew of media outlets followed. Then he was adapted into a meme on Reddit. Instagram promptly took note and featured Tuna in three separate posts on its personal page, growing his following substantially. By the end of 2013, Tuna had well over 500,000 followers.
Live videos appear within your brand’s story. When the live video ends, you can allow it to disappear or choose to make it available for replay on your story for 24 hours. Users are notified when an account they follow starts broadcasting live, so a live video can really grab attention.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.